The Hole Objective
Following their World Series win in 2016, both new fans and longtime supporters were clamoring for merchandise to show their love for the Chicago Cubs. With such high demand, it was clear that Wrigley Field would need a new, sizable team store where enthusiasts could buy traditional team gear and championship memorabilia.
Mark DeMarsh and the crew at DeMarsh Construction were contracted to build a new retail store just outside the stadium in the renovated Gallagher Way plaza. The store would be selling various apparel and souvenirs, while also providing an exciting game day experience for stadium attendees.
The task in front of DeMarsh Construction was to complete a two-story, 8,400 square foot space that reflected Wrigley Field’s ballpark theme and long-standing history. The location would need to be equipped with eye-catching merchandise displays, a secure stairway to connect the first and second floors, and signage to guide customers throughout the shop.
The Hole Solution
DeMarsh and his team found the answer in McNICHOLS® Lock Crimp Wire Mesh. This highly versatile material would be able to serve a variety of functions throughout the store. The aesthetics of the Wire Mesh were sleek and modern, and the team would be able to implement the pieces while keeping a consistent theme throughout the store. The creative vision was to cut and frame the panels on an angle so that the square openings would be oriented to resemble a baseball diamond. Once the material was chosen and fabricated, the construction crew got to work installing the Steel Mesh.
With large game day crowds in mind, a secure and large-scale staircase was a top priority. Lock Crimp Wire Mesh was an ideal choice to satisfy these safety requirements, as it would provide superior strength even under the pressure of leaning shoppers. DeMarsh Construction fit the Mesh into place as stair risers and railing infill panels to equip the staircase with ultimate stability.
The woven Wire Mesh panels were also assembled into merchandise displays. It was clear that retailers would need storage for a large volume of apparel, accessories, and other Cubs gear. To appease this requirement, the team also installed the Wire Mesh as expansive shelving structures, including units with individual slots to hold over 500 hats.
Additionally, the team needed to construct on-theme signage to guide customers around the store’s departments. For each sign, four Wire Mesh panels were built to surround a support pillar, and this process was repeated throughout the location. Department names were then affixed to each side to create guiding markers for visitors.
The crew at DeMarsh added final touches by including Wire Mesh decorative wall panels and dividers throughout the store. With these installations completed, the location’s “opening day” had arrived. It was time to play ball!
Since its debut, the new Cubs team store has quickly become a favorite gathering destination and a bustling shopping area. Today, it stands as a central hub for all Cubs fans to show support for their favorite team.