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What Inspires You?

At its core, our motto, “Inspired to Serve®,” is simultaneously our mission and a reminder of how we got to where we are today.

 |  2 min read

Here at McNICHOLS, something we try to execute on a daily basis is the practice of being “Inspired to Serve®.” But what does this mean exactly? We wanted to elaborate a little further about what this mission means, and how we strive to make it a part of every action at McNICHOLS.

inspire/verb: to exert an animating, enlivening, or exalting influence on

There are many ways that one can be inspired. While steel and metal might not be the first things that come to mind as “inspirational,” we’ve witnessed some truly inspiring creations from you, our customers! Watching our products be transformed in unique, stunning, and functional applications inspires us every day. But it’s not just the final creations that we find inspirational. In each step of communication with our customers, we find new things to be inspired by—whether it be the knowledge you share or your vision for a future project. Interactions with our customers inspire us to know more, strive further, and to simply be better.

serve/verb: devote (part of) one's life or efforts to, as of countries, institutions, or ideas

While the phrase “Inspired to Serve” wasn’t used until later years, our founder Bob McNichols exemplified service long before we began supplying Hole Products. Bob dedicated his life to serve as a lieutenant in WWII, and continued to serve his country and others even as a prisoner of war. As The Hole Story® will tell you, Bob McNichols was a U.S. Army Air Force bombardier, and the sole survivor of a German attack on his crew's Boeing B-17 Flying Fortress. During the German assault, Bob noticed his navigator lying wounded in the plane's passageway, and removed his own oxygen mask to serve his compatriot. In the process, Bob lost consciousness and the next thing he knew, he was lying on the ground staring into the muzzle of a farmer's shotgun. The next several months were spent in a German prisoner of war camp, but Bob never gave up hope or his commitment to serve—even inhabiting the role of camp cook before they were liberated in May 1945. Service was ingrained in Bob’s character, and he brought this mentality back with him in 1952 when he started McNICHOLS. Today, we strive to embody Bob’s mentality of putting others first. It was Bob himself who first Inspired us to Serve, and it is his motivating example that we continue to model each interaction upon.

At its core, “Inspired to Serve®” is simultaneously our mission and a reminder of how we got to where we are today. We feel lucky to have customers that inspire us, and we aim to serve others in the way that Bob taught us. All across our Hole Network, whether it be at a local Metals Service Center or even over the phone, we hope that you have witnessed the spirit of “Inspired to Serve®.”

What Inspires You?
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