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7 Things You Need to Know About the Master Catalog

We started 2020 with an all-new Master Catalog, but there’s more to this shopping guide than first meets the eye.

 |  3 min read

At McNICHOLS, one of the most wonderful times of the year is Master Catalog season! We started 2020 with an all-new Master Catalog, but there’s more to this shopping guide than first meets the eye. Today,we’re sharing some of our favorite facts about the annual publication.

1. It's been around since 1967

The original Master Catalog was mailed out to about 7,500 people just 15 years after the company was founded. As we found out, the Master Catalog was a considerable success in the way it helped customers browse the McNICHOLS inventory! By 1969, the company experienced record-breaking growth and knew that it had to step up catalog production.

2. It’s where “The Hole Story®” began

In 1975, our founder, Bob McNichols, decided to create a trademark for the company. Based on the presence of holes in our products, he chose to describe the mission of our company as “The Hole Story®.” That year, we debuted the trademark in our Master Catalog, and it has been with the company ever since!

3. It first went digital in 1997

As the company prepared for the turn of the century, we decided it was time to make some technological updates! That year, we created a CD-ROM version of the Master Catalog for use on our associates’ computers. Fortunately, our downloadable PDF versions were introduced several years later (and we don’t have to worry about disc scratches anymore)!

4. It got a digital renovation in 2020

Around two decades after its first digital version, the Master Catalog has seen an impressive tech update! An interactive table of contents improves navigation and search to help you easily locate what you’re looking for. Throughout our product sections, you’ll also find direct links to product and additional resources. As you browse, you’ll find increased download options and other specialized features to assist your digital shopping experience.

5. It is produced with sustainability in mind

In addition to providing digital versions, a number of eco-friendly practices go in to making the McNICHOLS catalogs. We work with printers who are certified by the Forest Stewardship Council and practice production methods that reduce print order overruns and waste. Several times a year, we cleanse our mailing lists to decrease the amount of printed material we mail. We’ve even taken steps to use more sustainable paper and materials!

6. It’s going back to the basics in 2020

A new decade calls for a new catalog! This year, we've decided to provide a Master Catalog with a smarter, simpler design. As an informative reference, it's filled with industry terminology, formulas and illustrations. And with 10 extra pages, we've made room for a more in-depth view of our inventory. We've even included several handy guides, like a dedicated Infill Panel page, to walk you through the ordering process from start to finish. Ultimately, we're focusing on making this catalog your go-to shopping companion!

7. It's not the only one

While our Master Catalog encompasses a wide variety of technical resources and product information, we also have catalogs that dive deeper into some of our popular product lines. Our Designer Metals Catalog exhibits decorative Perforated Metal, Wire Mesh and Expanded Metal. For more details about some of our outdoor items, check out the ECO-MESH® and ECO-ROCK® Catalog.

Now that you’ve learned about the history and role of the McNICHOLS® Master Catalog, we invite you to take a look at it for yourself! To explore the industry and product resources in our revamped publication, request a copy or download the digital version now!

McNICHOLS® Master Catalog
McNICHOLS® Master Catalog
7 Things You Need to Know About the Master Catalog
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